Share this page:

Global Marketing Executive

  • Job Location

    King's Cross, London

  • Start date

    From August

  • Duration

    Permanent

  • Job Benefits

    Competitive salary + excellent flexible benefits




Description

Macmillan Education provides world class content in the most relevant, engaging and flexible formats to support students, teachers and institutions through a lifetime of learning. Macmillan Education produces content for English Language Teaching (ELT) and for Schools curricula around the world, whilst Palgrave Higher Education develops and distributes textbooks, e-books and interactive e-learning resources primarily for University-level students.

We’re looking for a talented Marketing Executive to plan and implement our tactical marketing activities to promote our Macmillan Education Language Learning portfolio. You’ll enjoy supporting a fast-paced global marketing team providing marketing support and managing day to day queries from our regions worldwide. This is a varied, creative and fast-paced role that requires balancing multiple tasks and projects on a daily basis! 

You’ll be an experienced individual with strong understanding of current marketing concepts, strategy and best practice. This is an ideal opportunity for someone who is keen to further develop their marketing career in a fast moving, ever-changing global company. 

Macmillan Education is a global education company, developing print, digital and online solutions that support teachers, researchers, students and educators around the world. We specialise in three key areas - Language Learning, Schools Curriculum and Higher Education. Find out more about us: www.macmillanenglish.com

Responsibilities

  • Develop the tactical plans for a range of marketing campaigns.
  • Execute the tactical plans for online and offline marketing activities typical to a B2B business model.
  • Create promotional copy and marketing assets for global campaigns across all channels including social engagement, email, website presence, banners, adverts, brochures, videos and animation.
  • Work closely with the Brand Portfolio Managers and Teacher Training and Author Relations Manager to integrate all elements of the marketing mix into campaigns.
  • Work closely with Regional Marketing teams to communicate, update and distribute documents and materials to ensure the successful regional and local implementation of campaigns.

Requirements

Experience, skills and qualifications
Essential

 
  • Knowledge of a wide range of marketing techniques and concepts
  • Strong understanding of current online marketing concepts, strategy and best practice
  • Excellent written and oral communication skills, specifically copy writing

    Desirable
  • Working in a global organisation, interacting with different regions and providing a high level of service to internal stakeholders
  • Experience in marketing-related projects in the Educational Publishing industry
  • Familiarity with or understanding of the English Language Teaching industry

To apply please upload a copy of your CV and covering letter outlining how your skills and experience match our role requirements.



About us

Macmillan Education provides world class content in the most relevant, engaging and flexible formats to support students, teachers and institutions through a lifetime of learning. Macmillan Education produces content for English Language Teaching ...
Read more..



Share this page:

Copyright ©2006 - 2018. 247 Media Ltd.
Copyright ©2006 - 2018. 247 Media Ltd.